The Rise of Software-as-a-Service Late 1990s to Early Emergence of SaaS model with the likes of 2000s Adoption Salesforce, NetSuite, WebEx leading the way Mid to Late Market Increase of cloud-based software delivery; 2000s Expansion Netsmartzbecame one of the SaaS pioneers; new SaaS products launched by Microsoft, Google 2010s Maturing & Surge of investment in SaaS start-ups, strategic Consolidation mergers and acquisitions Late 2010s to Digital Increasing SaaS adoption is driving digital Present Transformation transformation